Capturing Chelsea Schools
Collaborative viewbook design project highlights school district’s unique culture
The Chelsea Schools viewbook focused on key principles that make Chelsea an extraordinary learning community. These included academic achievement, exceptional faculty, places to learn, and more. Dramatic photography produced by a high school class that worked with WTW accompanies simple, direct, and descriptive copy produced by the agency. Infographics resting on broad backgrounds of primary color provide informative focal points throughout the piece. The redesign project coincided with a district rebranding effort. The new Chelsea Schools logo created by Savitski Design, a collegiate style gold C on a navy chevron, complimented the viewbook’s design.