Now
What matters now, and what's next.
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If your website looks good but isn’t delivering results, the problem is rarely one big flaw. More often, it’s a collection of small, fixable issues. Here are seven practical ways to improve your website’s effectiveness—without starting over.
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Here are five branding channels worth prioritizing in 2026 to build stronger, more durable connections with audiences. Each reflects shifts in how trust, attention, and loyalty are formed in an AI-mediated, experience-driven environment.
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As AI chatbots increasingly mediate how people find information, brands must rethink how their websites are structured, written, and signaled for discovery. Optimizing for AI is not a replacement for SEO—it is a strategic expansion of it.
Banner photograph by Mae Mu on Unsplash.
If your website looks good but isn’t delivering results, the problem is rarely one big flaw. More often, it’s a collection of small, fixable issues. Here are seven practical ways to improve your website’s effectiveness—without starting over.
Here are five branding channels worth prioritizing in 2026 to build stronger, more durable connections with audiences. Each reflects shifts in how trust, attention, and loyalty are formed in an AI-mediated, experience-driven environment.
As AI chatbots increasingly mediate how people find information, brands must rethink how their websites are structured, written, and signaled for discovery. Optimizing for AI is not a replacement for SEO—it is a strategic expansion of it.
